Destinations
Texas, A Whole Other Country
Texas Tourism has launched a new ad campaign – currently rolling out across television, print and digital media – utilizing the popular state tagline, “Texas. It's Like A Whole Other Country.” The campaign initiative is to transition the traveller from the big picture to a more in-depth, focus on the unique individual experiences waiting to be discovered in the Lone Star State. Ads focus on family fun, cuisine and travelling like a local. Imagination – by bringing a kid's and kid's-at-heart imagination to life, travelling families capture a glimpse of the adventures that...
‘When Paris Glitters, All Of France Illuminates’
While November's tragic events in Paris remain on everyone's minds, French tourism officials are forging ahead and are optimistic that tourism to the City of Lights and the rest of France will return to the record numbers the European nation sees year after year. Speaking at the annual agent workshop – Destination France 2016 – held in conjunction with Air France in Toronto last night, Armelle Tardy-Joubert (pictured), director for Canada, Atout France, thanked agent partners for their continued support. “This year we would like to tell you how much we appreciated your...
JTB Appointment
Paul Pennicook, director of tourism for the Jamaica Tourist Board (JTB), has announced the appointment of Marcia McLaughlin, a hospitality and tourism veteran, as deputy director of tourism, Marketing. McLaughlin is responsible for developing and co-ordinating the JTB’s global marketing initiatives, overseeing its public relations and advertising agencies, as well as directing its destination marketing, communications, digital marketing and research teams. An accomplished marketing and public relations professional, McLaughlin’s career spans the hospitality, travel and automotive...
Planet France Honoured
Patricia Fargeon (c) of Planet France has been awarded France's Silver Medal of Tourism. A previous bronze medal recipient, the long-time Canadian tour operator was recognized for her “great support” of the Atout France tourism board and creativity in promoting and selling France (and its territories, like Tahiti). “We can always count on you,” Atout France Canadian manager Armelle Tardy-Joubert (l) said at the ceremony, which was held yesterday (Feb. 24) at the Consul General of France in Toronto. Also in attendance were French consul general Marc Trouyet (r) and members...
Transat Exclusive
Transat has added the new Ocean Casa del Mar resort, located in Cayo Santa Mari, to its line-up in Cuba. Located along a white sand beach, the all-inclusive, 800-room Ocean Casa del Mar is a 4.5-star resort – exclusive to Transat – featuring eight restaurants, including a selection of à la carte restaurants, nine bars, four pools (two for adults, one for children and one for babies), business centre and an array of recreational activities and water...
Goway Downunder
Goway has unveiled its new 2016-17 Downunder brochure, featuring vacation options to to Australia, New Zealand and the islands of the South Pacific. Highlights for the upcoming 16-17 season include: Holidays of a Lifetime is Goway’s promise of something special. This year, Discover Papua New Guinea concentrates on the culture and scenery of this untouched destinations in 12 days, with two departure dates – Sept. 13, 2016 and April 11, 2017. The popular Waltzing Matilda has some new inclusions including a special dinner at Tjapukai Cultural Park, a new Great Barrier Reef Cruise...
Experience Germany’s Natural Wonders
From the Alps overlooking Munich to the beach views of the Wadden Sea north of Hamburg, holidays in the heart of nature was the focus of a recent Toronto event put on by the German National Tourist Office and Lufthansa. “We know that Canada itself has a lot of nature so what we want to focus on is all the nearby stunning nature you can experience when you are going to all of the cities in Germany,” Antje Splettstoesser, director of marketing & sales, Canada, for the GNTO told PressToday. “What's well known to Canadians is probably the Black Forest Mountains, the rolling hills,...
Talking Turkey
Dozens of travel counsellors turned out in suburban Toronto yesterday (Feb. 23) for a full day workshop sponsored by the Toronto-based Turkish Culture and Tourism Office. Another event is planned for Montreal later in the week. Featuring close to two dozen suppliers from Turkey, along with Canadian Turkish Airlines staff, the event coupled informational presentations with a mini table top trade show. “We don't know Canada and Canada doesn't know Turkey,” said Erdeniz Sen, Consul General of the Republic of Turkey in Toronto, of his country's fledgeling efforts to market in...